Annica studied business while growing up in Sweden, but she always had a strong love for art and design. Her career in corporate finance led her to San Francisco, along with many hours of airline miles logged traveling the world for work. During her years of globetrotting, she looked high and low for the perfect travel purse that could carry her jewelry. Inspired to fulfill her own needs for a chic and well-designed bag, she created a travel case and Väska, which means bag in Swedish, was born.

Annica approaches the design of her products from a consumer's standpoint, constantly asking herself what features would she want from her bag. That philosophy leads her to create products that are not yet on the market, filling a void with a distinct signature style that marries practical innovation with fashion-forward luxury.

Before each final design for a Väska bag or accessory, a long trail of prototypes lends a big hand in perfecting the final product. Whether it's a durable mesh fabric to hold earrings securely in the travel purse, to the exact placement of a magnetic key chain in the everyday messenger bag, these handcrafted design details from the finest materials contribute to one-of-a-kind, signature Väska products.